Online Business and Marketing Courses

Posted by jeffheggie

The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created. As a business coach, it has been one of my power powerful tools to help the clients I work with on a one-on-one basis, as well as those that are just looking for a do-it-yourself coaching program.

We created this program to give every small business owner unrestricted access to the tools, resources, and support they need to build whatever size business they want.

To learn more about the E-Learning Marketing System take the free guided tour:

In addition to our E-Learning Marketing System, we now have a NEW library on online business and marketing courses! Click on the button below to view the new library of courses you can choose from!

Confidence Is Key To Your Success

Posted by jeffheggie
People are looking for a leader to follow. They are looking for someone that can encourage them, inspire them, and give them hope.
If you want to be a great leader in any area of your life, you’ll be successful if you can become great in three areas. You must be confident, you must inspire and you must lead by example.
Confidence
Without confidence, you are not the person that people want to follow. But when you confidently step forward and show them the way, people will follow you.
As a business coach, I don’t have to be an expert in every industry that my clients are in, but I have to be confident that I am an expert in helping to develop the strategies and systems that will work within their industries. If I wasn’t confident in that, why would they listen to me?
Confidence is key to your success!
Inspire
 
People want to follow those that inspire them to do bigger and better things.
This is why we read books, listen to podcasts and look for mentors. When we hear the stories of how others achieved success, it gives us hope that we can do the same things. It gives us the confidence to start our own journey.
As a leader, you need to be able to inspire them to start their journey.
Lead By Example
People are looking for a leader that can show them the way. They want to be shown the things that work and the things that they should avoid. They want to see that you’ve done the things that they want to do. When they see that you are leading by example, they will follow.
You need to have the confidence to be the leader, the person who inspires others and lead by example to show others the way. If you are able to develop these three attributes, you’ll be able to lead many to success! If you’re interested in developing or sharing your skills with other great leaders join our Inner Circle Mastermind.

Untangle the Red Tape

Posted by jeffheggie

 

In the last post we talked about how to bring the big-company mindset into your business and your team. This will help you overcome the mental obstacles that will keep you from being successful. Now that you’ve learned how to overcome that, we’re going to talk about who your fish is. It’s important to know about the fish you are looking for before you put a plan together. We’re also going to take a moment to talk about the potential “red tape” you may encounter along the way.

The most important thing to know about your fish is their purchasing habits and procedures. There are four main things you need to work on in order to be successful:

  1. Responsibilities: You need to know who has influence over purchasing, who does the actual buying and who can kill a deal if they want.
  2. Get on Their List: You need to know how to get on their list of people to buy from. Your name needs to not only be on the list but at the top of it and in as many categories as possible for the more interaction. Ask about a procurement program and what you need to do to go through the application process.
  3. Lingo: You need to learn the company’s unique language and communications methods. These could include report names, buzzwords and even the nicknames they have for their employees.
  4. Fiscal Budgets: It’s essential you know the fish’s fiscal budget, so you know exactly when they are planning their expenses for the year.

Now that we’ve talked a little about what you need to know about your fish, let’s take a quick look at the “red tape”.

Bureaucracy might as well be a four-letter word with the emotions it stirs in all of us. “Red tape” is a necessary evil, but one you can use to learn from. There are two ways to learn from their system:

  1. Analyze their activity.
  2. Review their correspondence.

Being an outsider looking in can have its advantages too. If you hate dealing with the “red tape”, imagine how their employees feel dealing with it. If they need to crunch some numbers, offer to do it. If they need more info, make sure you are giving it to them in a user-friendly way.

The things we talked about in this lesson will help you prepare for the big approach. If you need help with any of this, try our GUIDED TOUR to find the right tools to get the job done.

2020 Breakthrough Program

Posted by jeffheggie

2020 Breakthrough Program

The most powerful way to shape our lives is to get ourselves to take action. The difference in the results that people produce comes down to what they’ve done differently from others in the same situation. The 2020 Breakthrough Program pulls all of our resources into one program. If you are committed to take action and not dabble, 2020 will be the breakthrough year for your life and your business.

A very small group of individuals will go through the 6 month 2020 Breakthrough Program. If you would like to learn more about it and apply to be a part of the program, please fill out the form at the bottom of this post.

The following outlines the different parts of the 2020 Breakthrough Program:

One on One Coaching

  • Weekly One Hour Zoom Conference Calls
    • Analyze your business and your life and determine your best path to success
    • Develop a plan together to set you up for success
    • System of accountability and reporting to ensure success
    • Review of E-Learning Marketing System teachings from the previous week
  • Option 2: Bi-weekly one-on-one coaching

E-Learning Marketing System

  • The E-Learning Marketing System is the most powerful and dynamic do-it-yourself client attraction program ever created.
  • We created this program with the perfect combination of online resources, tools, and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion-dollar businesses.
  • The E-Learning Marketing System was created to give every small business owner unrestricted access to the tools, resources, and support they need to build whatever size business they want.

Here’s What To Expect:

  • A complete diagnostic of your business
    • We perform a complete diagnostic on your business to determine the exact steps you need to take in order to grow your business from where it is right now to where you really want it to be.
  • A Customized Marketing Roadmap to Follow
    • We’ll tell you where you need to start… the exact online video presentations you need to review and the order with which to review them
    • We’ll point out the forms you need to complete and show you exactly how to go about doing that quickly and efficiently.
    • We’ll literally take you by the hand and lead you to success and wealth.
  • World-Class, Step-By-Step Internet Marketing and Business Building Content
    • Video Learning Modules
      • we have created a more powerful series of recorded business growth videos… chock full of examples featuring a multitude of businesses… so you can easily relate your business to one of the examples we highlight in each presentation
        • during the videos, we give you example after example after example to show you exactly how to take the information presented and actually apply it to your own business
        • each video has its very own self-study workbook so you can take notes… reinforce the marketing and business growth information we’ll expose you to… and use the online examples as templates
    • Unrestricted Access to Incredible Small Business Resource Library
      • Strategy Library – worth 100 times the price of membership, this library is a true one-of-a-kind masterpiece. How would you like to learn a strategy you can apply in less than 1 minute, costs you zero dollars to implement and is all but guaranteed to increase your revenue and profits by a minimum of 30%? Do you think you can’t afford to market to your prospects using direct mail? Think again. We can teach you a strategy for mailing thousands of highly qualified prospects and actually put money IN your pocket every time you execute this strategy. These are just two of the twenty-six strategies we have waiting for you in our Strategy Library that will explode your bottom line revenue.
      • Advertising and Marketing Library – we’ve assembled 8 powerful, results-producing libraries to provide you with the tools, resources and support you need to generate leads, attract new clients, create competition-crushing marketing and develop million dollar messages. Inside this section are entire libraries filled with proven and tested ads and marketing collateral, elevator pitches, unique selling propositions (USP’s), powerful sales letters, scripts, and emails.
      • Email Library – finally… a total and complete library of emails that do it all… from generating new leads to attracting new clients to nurturing your clients with email autoresponders. This library provides you with the resources you need to create emails that compel your prospects to engage with you, and the autoresponder templates you can use to model your very own “competition-crushing” drip campaign.
      • Template Library – imagine having your own state-of-the-art graphic layout and design templates so you know specifically how to achieve top results from your marketing and advertising, website, landing pages, business cards, reports, etc. These templates allow you to create “competition-crushing” marketing in minutes, and it’s as easy as paint-by-numbers…
        • Advertising and marketing templates
        • websites
        • Business card
        • Elevator pitch
        • Revenue plan
        • Marketing schedule
        • Gap analysis
        • Marketing definitions
        • List of distribution channels, straggles, and tactics
      • Headline Bank – more than 350 of the world’s most powerful headlines that can jump-start your marketing and advertising copy. The Headline Bank gives you the unprecedented ability to write eye-catching headlines that transform browsers into buyers. These headlines make readers stop in their tracks, pay attention to every word of your copy, and click your “Add to Cart” button without a second thought.
      • Sample Letter Library – what if you could instantly learn the secrets used by the world’s foremost copywriters and use their secrets to write sales letters that would flood your business with leads and sales? What if you could follow a simple, paint-by-numbers 9 step formula for writing sales letters that would practically force your prospects to buy from you on the spot? All of this awaits you in our Sample Letter Library, along with 59 of the most powerful, results-producing sales letters ever created. You can use all 59 as templates to create marketing that will out-sell your competition. These letters are responsible for driving millions of dollars in revenue to companies such as Newsweek, Time Magazine, Mercedes Benz, Mastercard and Timex.
      • Script Template Library – now you can create the perfect on-hold message, voice mail message and a receptionist script that transforms your receptionist from a glorified answering machine into a powerful salesperson and lead generator.
  • Weekly E-Learning Lessons Sent Directly to Your Email
    • covers the latest and greatest strategies and tactics for marketing your business both online and offline
    • topics help you to maximize your lead generation efforts and create a flood of new customers to the front door of your business… to the proper ways to skyrocket your revenue and profits through the use of Joint Venture partnerships
    • each lesson is easy-to-follow and even easier-to-apply

Professional Group Coaching

  • Every week we teach you marketing strategies and tactics that will generate as many leads for your business as you can handle and explain the best ways to convert those leads into paying clients.
  • Each strategy we cover includes tons of examples so the information provided can be easily applied to every business.
  • The content for each weekly Group Coaching call is specifically designed to help provide a “transformational” experience for each business that applies the information. The result is a business with the ability to dominate their market.

Inner Circle Mastermind

  • A mastermind is the fastest way to get to your next level. It’s a group of like-minded individuals, all working together to elevate their game – to make more money, to gain more freedom and achieve the life they have always dreamed of.
  • As a member of the Inner Circle Mastermind you’ll be able to join our weekly, live calls to receive exclusive training and success habits, capabilities and tools that have allowed the successful to achieve their goals and desires.
  • Instant access to our Private Inner Circle Mastermind Facebook Group where you’ll be able to network and learn from like-minded entrepreneurs who are all elevating each other to the next level.
  • You’ll receive copies of the replay for every weekly call for review or in case you were not able to join the live call.

 

 

If you are interested in applying for the 2020 Breakthrough program or just want to learn more about it, click HERE

 

 

 

Business Development Coaching

Be One With The Fish

Posted by jeffheggie

In one of our last posts we started our series on catching big clients, or “fish”, that will sustain your business over the long run. Today we’re going to take that a step further by talking about how to understand and think like a big fish company and how that can help you plan your approach and find success.

Before you can start the process of landing big clients, you have to make sure your entire team is on board with your approach and vision. There are six keys to finding big client success. They are:

  1. First Impression: You must remember you have one shot to land a big client. If you make a mistake, they aren’t going to consider you again. Never give them a reason to doubt your abilities.
  2. First Priority: Your fish must always feel like they are your first priority. Returns calls and emails immediately and find solutions to their problems or questions as quickly as possible.
  3. Flexible: You need to be flexible in your negotiations. If they need a special service or for you to customize a product, say yes for the benefit of the long term. A little hassle now will be a big pay off later.
  4. Long-term: This goes along with the last one a bit. As you are approaching and negotiating with big fish you need to think about the long term benefits for your business. If you go for a one-time big score you will lose their interest.
  5. Have Fun: Work should be fun, even when trying to land big clients. In fact, this should be the most fun. You are sharing your vision with new people and including them in your future success and likewise. People simply work better in a fun, happy environment. Your passion will also be contagious and pull the fish into your vision even more.
  6. Help Them: If you take just a little bit of time and offer your clients ways to save money or time by introducing them to potential business partners, this will show you really are invested and interested in their business. Strive to find a balance between your business needs and your client’s needs.

There are also a few tactics you can use to bring in a big-company vision to the people on your team. You can:

  • Post these six keys for all to see.
  • Put together a performance-based incentive program.
  • Conduct frequent team meetings.
  • Use a “right now” policy that dictates big fish calls be answered immediately.
  • Offer awards/recognition for big-company ideas and executions.
  • Put together a training and certification program based on the six keys above.

 

These 6 keys and tips will help you instill a big-company mindset through your company which will help you be more prepared and more likely to land your big fish. Once your team is thinking this way, you’ll be unstoppable.

If you need help putting together an incentive program or another way to push your team toward the big-company mindset, try our GUIDED TOUR to work with one of our coaches or check out our resources and tools. You can also learn more about our Inner Circle Mastermind which will help take your life and your business to the next level!